Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Something has to be said about a first mover advantage, it makes things easier.

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Indigo 9 Digital

JANUARY 17, 2023

By Tricia McKinnon Like TikTok, another Chinese app, people are starting to wonder how Shein came to dominate the lives of teenagers and young adults around the world. The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein is even taking on legacy fast fashion stalwarts.

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Indigo 9 Digital

MARCH 6, 2023

By Tricia McKinnon Have you ever walked past a Zara store on a balmy Saturday afternoon and wondered what the commotion is for? The apparel industry usually eats retailers for lunch. Spanish retailer Zara has bucked a trend set by other apparel brands by manufacturing close to home.

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